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Marketing Tips

TEACH Services works with you to promote your book. However, it is important to remember that YOU are the best salesperson! While TEACH can get your title in the catalog of most bookstores, you as the author, have the unique ability to promote your message and sell your book better than any other person to the retail market.

It has been said that there are two different kinds of authors:

  • The first group wants someone to publish their book, but they have no plans beyond the writing of the manuscript.
  • The second take the work of promoting their title seriously. These authors know that proper promotion will take as much time and effort as would be devoted to starting a new business—it requires: time, money, energy, and much more.

The following quote by a well-known American appears in the book Guerrilla Marketing for Writers by Jay Conrad Levinson: "The book didn't sell because I didn't promote it." Former president Bill Clinton, author of Between Hope and History: Meeting America's Challenges for the 21st Century, made this statement. One would think that a former president could sell anything just by his name, but that isn't the case. As an author, active promotion and discussion of your book is key to selling copies and getting people excited about it.

As your publisher, our job is to produce a quality book that is available nationwide. We will also get the ball rolling in regards to wholesale marketing, but if you want your book to sell, it is your responsibility to take the ball and run with it. There are a multitude of free and paid marketing/advertising ideas that we will gladly discuss with you as you work to market your book. Some of these ideas include speaking engagements, book signings, giveaways, and bookmark distribution.

Just remember, you are your book's best salesperson!

Promotion

E-mail Newsletter
TEACH Services offers special discounts on select books each month. We also offer a discount on new releases to customers who subscribe to our e-mail newsletter. To sign up, simply fill out the form at the bottom left-hand corner of this page under "Our Newsletter."

Facebook
In addition, we offer additional discounts, offers, and news on our Facebook page. To become a fan, simply visit our page and add it as a favorite.

Follow TEACH Services on

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The following promotional tactics are available as part of the Pro (Level 4 Publishing) package. Authors who publish under the Aspect imprint may purchase the publicity items listed under the "Optional Publicity" heading below.

Pro (Level 4 Publishing) Promotion
Each month, our team creates an e-mail that is sent out to our wholesale bookstores and is then followed up with a personal phone call promoting new titles we have just released. We also communicate with our retail customers at least once a month promoting new releases.

In addition to e-mail marketing, we feature and promote new books on our Web site. Once released,  books are featured on the homepage of our TEACH Services website as the weekly feature. It will then be moved to the featured product and new releases category, which is prominently located on our homepage. Every TEACH Services book is found on this website with a full color picture of the cover and a book description.

We also promote your book on Facebook and through a news releases to your local newspaper. We also print bookmarks for your personal promotional efforts to distribute to your local church and in your community. (Authors receive 250 complimentary copies. More copies may be purchased for an additional fee.)

Optional Publicity

Prequel
Prequels are generally used with fiction and Christian storybooks to promote the main title. From Wikipedia:

"A prequel is a literary, dramatic, or other work whose story precedes that of a previous work, by focusing on events that occur before the original narrative. Therefore, a prequel is a work that forms part of a back-story to the preceding work. Like sequels, prequels may or may not concern the same plot as the work from which they are derived. Often, they explain the background which led to the events in the original, but sometimes the connections are not as explicit. Sometimes, prequels play on the fact that the audience knows what will happen next, using deliberate references to create dramatic irony."

At TEACH Services, we recommend a prequel of up to 10,000 words, including, at the end, the first one or two chapters of the main title, as a free, promotional e-book “teaser” to introduce the reader to the main story and encourage them to purchase it.

Independent Blog Reviews
For a small additional fee, we will offer free review copies to Christian bloggers for review. Those that accept will read the review copy, then post a review on their own blog and at least one other review site or bookstore such as Amazon or Barnes & Noble. For a sample review, click here.Link opens in a new window.

Book Submissions and Samples
TEACH will send out additional book submissions or samples to distributors, retailers, wholesalers, or readers for review upon request. The author is responsible for the cost of books, providing the mailing list, cost of creating any printed materials, and shipping/handling costs.

Publicity Kit

For an additional fee, we will provide you with more printed promotional materials to get the word out about your book and generate sales. The publicity kit includes these vital elements:

  • Full-Color Bookmarks - Your book’s cover on the front; a short description of your book (average 140 words) and ordering information on the back; each bookmark measures 2” x 8”.
  • Full-Color Postcards - Includes a full-color image of your book’s cover on the front; a short description of your book (average 140 words) and ordering information on the back; each postcard measures 4” x 6”.
  • Full-Color Publicity Cards - These “business-card” size publicity cards feature your book’s cover on the front; a short description of your book (average 30 words) and ordering information on the back; each publicity card measures 2” x 3.5”.
  • Full-Color Single-Sided Posters - These 12” x 18” full-color posters feature an image of your book cover. Add $2.00 for each poster you wish to be 2-side film laminated.

Following are a few suggestions on how to use the promotional items. Of course, we encourage you to get creative and come up with your own ideas to enhance your marketing plan.

  • Give them out at industry events, such as book fairs and trade shows
  • Use them as a direct mail piece
  • Give them to people who have expressed interest in your book
  • Tuck them into any book you give away or sell in person (readers who like your book will pass the word along)

Please note that these additional publicity tools are available only to TEACH Services authors residing in North America.

 

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Bible Rhymes 

 

 Publicity Kit Item and Quantity
 Price 
 1,000 Full-Color Bookmarks $169
 1,000 Full-Color Postcards $169
 1,000 Full-Color Publicity Cards $99
 100 Full-Color Posters $55
 All four (SAVE $93)
$399