Forty-two years of pointing readers to Jesus
On January 1, 1984, Timothy Hullquist opened TEACH Services, Inc. in his New Hampshire home with one purpose: to publish books that storm the gates of hell in the name and power of Jesus.
We believe we are on the front lines of a spiritual war that is “not against flesh and blood, but against... the rulers of the darkness of this world” (Ephesians 6:12). Our mission is to set people free through every page we publish, “not with enticing words of man’s wisdom, but in demonstration of the Spirit and of power” (1 Corinthians 2:4).
In 2010, the company moved its headquarters to Georgia. In 2025, after founding and leading the publishing ministry for 41 years, Timothy handed the helm to Mike Brazington. The mission has not changed. The methods and reach have.
- 42years of publishing
- 1,000+titles
- 20–30new books each year
- 40,000+retail outlets worldwide
- 1987ASI member since
What we publish, and for whom
TEACH Services publishes for readers in the general Christian, Adventist, and non-Christian audiences: Bible study, Christian living, health, biography, mission stories, and children’s titles. Half of our new titles are now chosen and built to serve general Christian and non-Christian readers, because a message worth printing is worth carrying beyond our own circle.
That focus has made us more selective. Historically we accepted about 90% of the manuscripts submitted to us. Today, for publishing levels above Friends & Family, we accept about 60%, based on our analysis of who the book can realistically reach. When we say yes to pouring our efforts into a book at the Professional, Advanced, or Premium levels, we mean we believe the book has a strong chance to reach more than a few dozen hearts and minds.
Authors who entrusted their copyrights to TEACH
Paul Ricchiuti (Tomm, The Desert Prince, The Other Side of Ellen White) entrusted his copyrights to TEACH Services for a simple reason: we promised to keep his books in print, and we have. (You keep your copyright. You grant TEACH a license to publish.) Dr. Kay Kuzma, founder of Family Matters and author of dozens of books on parenting, marriage, and family life, made the same choice. Her newest title, Elza’s Quest, is with us now, and we are currently working to bring several of her earlier titles back into print.
The same promise keeps Eric B. Hare’s jungle stories (Jungle Stories, Dr. Rabbit, Clever Queen, Treasure from the Haunted Pagoda) and Sam Campbell’s nature classics (Seven Secrets of Somewhere Lake, Sweet Sue’s Adventures) on the shelf for a new generation of young readers.
We also publish original Ellen G. White compilations, including the top sellers Power of Prayer (in Spanish, El poder de la oración) and Meek & Mighty: The Man Moses.
Keeping the pioneers in print
Ellen White wrote of Uriah Smith’s Thoughts on Daniel and the Revelation, “I consider that that book should go everywhere” (Letter 25a, 1889). We agree. Our facsimile of the 1884 edition preserves Smith’s text as he wrote it, before the 1944 revision, and many readers enjoy laying the two side by side to see what changed. Alongside it we keep J. N. Loughborough, J. N. Andrews, E. J. Waggoner, A. T. Jones, S. N. Haskell, and other Adventist pioneers in print.
Authors Succeeding for Jesus
A church in India
Cheryl Erickson wrote Missionary Pumpkins about twenty-one years of growing pumpkins as a mission project. Then she sold the book. Her email to our office on June 27, 2023, says the rest:
“Good news! I made my goal of $30,000 and I now have enough money to build another church in India! I got about $10,000 in donations, and the rest was book sales. I never dreamed I could get there in a little more than a year! It is really true that God can do ‘exceeding abundantly above all that we ask or think!’”
A royalty check that looked like a mistake
One of our authors, Jane Allen Quevedo, wrote this: “I just received a royalty check from TEACH...in an unbelievable amount. I need to know if this is a mistake.” It was no mistake. AdventHealth liked her book so well, they purchased 25,000 copies to place in hospitals and doctors’ offices everywhere.
Amazon #1
Tim Maddocks’s Fallen Angels: One Man’s True Encounters with Evil reached #1 Best Seller in Amazon’s Christian Missions & Missionary Work category.
Amazon #1 & #2
Dr. James Marcum’s The Creator’s Code debuted at #2 among Amazon’s new releases in the Heart Disease category and #1 in Naturopathy, August 2026.
These results are intentional. TEACH Services is moving with the tide of book-selling history.
A new chapter
As TEACH Services moves into its 43rd year of publishing ministry, we have made radical changes to increase the audience and sales volume our authors have access to. Rather than fighting current market tides, we work with them. “And it’s working,” Brazington says. “Our authors now reach more people whose lives are changed with growing faith.”
Most importantly, Brazington says he has taken seriously the lesson Timothy taught him: bathe everything in prayer. TEACH Services has always known that all methods are worthless without God, so we pray daily in Jesus’s name for the leading, guiding, and power of the Holy Spirit.
“Commit your works to the LORD And your plans will be established” (Proverbs 16:3, NASB 1995).
Amazon
The vast majority of books are now bought online rather than in brick-and-mortar stores. 80% of those online purchases happen on Amazon.com. 70% of those sales come from the books that appear on the first page of search results. The next 20% of sales come from pages two and three. That means 90% of books sold appear on pages one, two, or three of search results, so if an author’s book is appearing on page 4 or 24, that book is buried under a mountain.
That’s what happens to literally 90% of self-published authors. These self-published authors come to me weekly bitterly disappointed saying, “I published my book a year ago, and it hasn’t sold more than a few copies.” By then, it’s often too late for us to help. Many don’t realize they checked Amazon’s “exclusive license” box, so their book is locked in and we can’t touch it. Authors are not marketers, and most do not realize the fierce competition they are stepping into. Trying to sell a book in today’s marketplace is like stepping into a fight ring with a professional fighter. The book gets buried.
“Over 90% of self-published books sell under 100 copies during their lifetime.”1 Our answer is to put the marketing work in before the first copy is printed. When authors partner with TEACH Services, their books get a fighting chance to appear in front of some of the over half billion visitors Amazon’s combined global sites get every single week. See how we do it →
OPA!--Other people’s audiences
Another historical change is teaching authors to borrow a crowd. People now ask AI to recommend books, and AI has begun drawing heavily on YouTube for its answers. At the same time, YouTube creators must publish interesting content on a routine schedule or the algorithm stops recommending them, so channel hosts love to interview an author with a new book. Nothing turns a browser into a buyer like a personal connection with the author, and in today’s world an online interview counts. As a marketing add-on, TEACH helps authors find and contact channel creators who already speak to the audience the book was written for.
Why we keep going
Ellen White saw where this work leads: “In a large degree through our publishing houses is to be accomplished the work of that other angel who comes down from heaven with great power and who lightens the earth with his glory” (Testimonies for the Church, vol. 7, p. 140).
Lord willing, every book we publish is a ray of light brightening that already shining day.
1 Dimitrije Curcic, “Book Sales Statistics,” WordsRated.com, wordsrated.com/book-sales-statistics/.